Sep
2
Blue Ocean Strategy
September 2, 2010 | Leave a Comment
NumberofView:363BlueOceanStrategy:HowtoCreateUncontestedMarketSpaceandMakeCompetitionIrrelevantbyWChanKimandRenĂ©eMauborgneHarvardBusinessSchoolPress|ISBN1591396190|257pagesKimandMauborgne’sblueoceanmetaphorelegantlysummarizestheirvisionofthekindofexpanding,competitor-freemarketsthatinnovativecompaniescannavigate.Unlike“red[...]
May
20
The Irresistable Offer
May 20, 2008 | Leave a Comment
NumberofView:191Yourcustomersaregoingtogiveyouthreesecondstomakethesale.Doyouknowwhattosayinthosethreeseconds?Themarketingmethodsofthepastarelosingeffectivenessasconsumersaregettingsmarterandsmarterandhavelessandlesstime.Whatisneededisanew[...]