Blue Ocean Strategy

September 2, 2010 | Leave a Comment

NumberofView:363BlueOceanStrategy:HowtoCreateUncontestedMarketSpaceandMakeCompetitionIrrelevantbyWChanKimandRenĂ©eMauborgneHarvardBusinessSchoolPress|ISBN1591396190|257pagesKimandMauborgne’sblueoceanmetaphorelegantlysummarizestheirvisionofthekindofexpanding,competitor-freemarketsthatinnovativecompaniescannavigate.Unlike“red[...]

NumberofView:191Yourcustomersaregoingtogiveyouthreesecondstomakethesale.Doyouknowwhattosayinthosethreeseconds?Themarketingmethodsofthepastarelosingeffectivenessasconsumersaregettingsmarterandsmarterandhavelessandlesstime.Whatisneededisanew[...]